Barry Pennock’s Blog

Stuff on linguistics and lots of other things

MATVA (Multimodal Analysis of TV Ads)

Some talks given on this subject

Barry Pennock-Speck (2011) “Multimodal analysis of a corpus of British Television Commercials” (A talk presented at the Analysing Multimodal Discourse: Systemic Functional Linguistics meets Pragmatics Conference at Loughborough University, September 2011)

María Alcantud (2011) “Because I’m worth it. Women in Advertising: Selling a Glamorous Lifestyle.” (A poster presented at the IPRA Conference in Manchester, July 2011) GET POSTER

Pennock-Speck, Barry (2011)Voice-overs in British TV Ads: A written-to-be-spoken corpus. Talk given at the Congreso Internacional de Lingüística de Corpus CILC2011, 7-9 of May -UPV, Valencia, Spain. GO TO PRESENTATION

Ramírez-Polo, Laura (2011) MATVA: a database of english television commercials for the study of pragmatic-cognitive effects of paralinguistic and extralinguistic elements on the audience of English TV ads.Talk given at the Congreso Internacional de Lingüística de Corpus CILC2011, 7-9 of May -UPV, Valencia, Spain.